Mission "M" logo.
Mission started with one person's dream of a performance electric motorcycle. It became a company with three founders in a garage. It grew into a team with a mission to change the world.
Where it all began.
Forrest North first dreamed of building an electric motorcycle when leading the Stanford University Solar Car Team in 1998. Seven years later, he joined Tesla Motors working with many of his old Solar Car teammates.
Tesla had a simple vision: build an electric sports car without compromised performance. By using lithium-ion batteries that were lighter and cheaper, the Tesla Roadster changed the meaning of electric cars. Tesla's vision for electric cars paralleled Forrest's dream of making an electric motorcycle that rivaled the best gasoline bikes in the world.
Forrest enlisted the help of friends Edward West and Mason Cabot. Edward was a friend from the Yale College Solar Racing team, and was finishing his MBA in Sustainable Management at the Presidio School of Management. Mason was an electronics guru with 10 years of experience at Intel, and had recently taken up motorcycling on Forrest's recommendation. Together, the three founders began building the vision for a new type of motorcycle company.
Building the first prototype.
The three founders set up offices in Mason's garage blocks from the historic Mission Street in San Francisco. Under the name "Hum Cycles", the company began bootstrapping their way through the California Cleantech Open, the largest cleantech business plan competition on the West Coast.
In July 2007, they bought a 1994 Ducati 900 and got to work stripping out the engine and converting it to electric drive. Two months later, the three founders had converted the classic Ducati into the highest performing street legal electric motorcycle in the world. The prototype proved the team's claims and showed riders that a high performance electric motorcycle rode unlike anything they had ever encountered. Armed with the vision, the business plan, and the proof of concept, the team placed 2nd in the CCTO.
In 2008, having grown the company to fourteen people, the founders left the name Hum Cycles behind and rebranded the company under a new name: Mission Motors.
Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.