1967 Kawasaki Avenger 350. (source: E-Tabitha)
Celebrating its 40th anniversary in the United States, the Kawasaki brand is recognized for its extensive line of performance-oriented consumer recreational products, including motorcycles, four-wheeled off-road vehicles and JET SKI® personal watercraft.
As a corporate identity, the Kawasaki name represents more than 50 affiliated business entities worldwide, which are involved in such diverse business interests as environmental control and energy plant engineering, machinery and robotics, ship building and marine engineering, power plant engineering and steel structures, railway rolling stock, and aerospace.
In Japan, Kawasaki Heavy Industries, Ltd. (KHI) builds transportation systems for the 21st century, utilizing the wealth of technological know-how it has accumulated over the past 100 years. Here in the United States, Kawasaki Motors Corp., U.S.A. (KMC), headquartered in Irvine, Calif., oversees the sales and marketing of Kawasaki consumer products through a network of more than 1,500 independent retail dealers. KMC has about 480 employees and earns more than three-quarters of a billion dollars in revenue.
Since 1974, Kawasaki Motors Manufacturing Corp., U.S.A. (KMM) – located in Lincoln, Neb., and Maryville, Mo. – has operated manufacturing facilities that produce some of the most popular Kawasaki consumer products, including ATVs, JET SKI® watercraft and MULE™ utility vehicles. Additionally, Kawasaki gasoline engines may be found in many other brand name products, including Toro, Club Car and John Deere.
In Georgia, Kawasaki Construction Machinery Corp. of America provides a line of industrial front-bucket wheel loaders to the mining and construction industry. From its New York and Nebraska facilities, Kawasaki Rail Car, Inc. delivers railway rolling stock to the transportation industry. And the list goes on.
In short, the Kawasaki name represents technological enterprises ranging from large-scale, international projects to products used for everyday life and recreation. And at every step, Kawasaki demonstrates its sensitivity to people and the environment in which they live. The past 100 years of innovation have enabled Kawasaki to establish its well-earned reputation for leading edge technology and has fully prepared its affiliated companies to carry that reputation for innovation into the 21st century.
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