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Filed under:  Companies
Comment(s): 17

April 18, 2012.
Audi AG is acquiring from Investindustrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna.

Along with the line of 2009 motorcycles presented at EICMA, Ducati CEO, Gabriele Del Torchio gave the world a glimpse of the new company logo.

It is an evolution of the historic brand name, which now includes a new red shield featuring a graphic symbol alongside the classic Ducati script, making this motorcycling logo even more eye-catching and unique and communicating passion, competition and performance.

To accompany the launch of this new logo, Ducati has produced a video to highlight its distinguishing features – including the fun and passion that have always been part of the Ducati spirit.

ducati logo new 1

New Ducati logo.

Ducati is motorcycles. Ducati produces racing-inspired motorcycles with unique engine features, innovative designs, advanced engineering and overall technical excellence. Ducati offers a range of the most highly sophisticated and sought-after bikes ever created for the road.

Currently Ducati produces motorcycles in dinstict market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Multistrada, SportClassic and Hypermotard. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European and North American markets. From the fastest sport bikes to the meanest Monsters, Ducati turns dreams into reality for even the most demanding riders and fanatical enthusiasts.

Over more than fifty years of superior engineering, competition testing and cutting-edge design, Ducati has built an enduring motorcycle legacy. The uniqueness of the Ducati brand is the result of some very specific technical solutions: the desmodromic engine valve control system the tubular steel trellis frame and the L-twin cylinder engine. Last but not least is the sound; Ducati's engine features come together to make a sound that will identify a Ducati even before it appears.

Ducati is racing. On the track, Ducati has amassed a string of World Superbike Championships unprecedented in the history of motorcycle racing: fourteen of the last sixteen World SBK titles and more individual victories than the competition put together, not to mention an impressive return to MotoGP in 2003 topped off with Casey Stoner's spectacular World Title in 2007 and countless other successes. Ducati is the marque of champions - among them Lucchinelli, Polen, Roche, Hailwood™, Falappa, Corser, Fogarty, Bayliss, Stoner and Capirossi - and a living racing legend for all of its fans.

Ducati is community. You're not alone when you ride a Ducati. Ducati riders, fans and employees worldwide are part of the "world of Ducati." There is a bond that joins Ducatisti, no matter the geographic and linguistic boarders: those with the same passion are part of the same tribe. Ducati is not just a mechanical manufacturing company in the traditional sense - Sure, Ducati builds motorcycles, but it is also offering its fans events, a look and a lifestyle. The Ducati community expresses itself through its network of Ducati Desmo Owners Clubs, through its many events and fairs, its riding school, and online through

The DOC Clubs are present all over the world - from as far away as Australia, Japan, the USA and from as close as Borgo Panigale! There are more than 160 clubs spreading the word and living in the world of Ducati. Out of all the Ducati events, one stands out as the epitome of the Ducati experience: the World Ducati Week. The WDW is held on the Misano World Circuit and is the event that attracted over 50,000 people from every corner of the globe in 2007. has become the largest motorcycle website, and an essential tool to communicate with Ducatisti anywhere, and in real time. Today, the site is visited by over 12 million unique visitors per year and has more than 160,000 registered users.

Ducati is design. Ducati motorcycles aren't just sports engines, they are also the essence of unique Italian style and design. Ducatis are distinctive, functional and striking, and are all created around the twin engine and tubular frame. The lines are clean, the paint work is monochrome and the style is aggressive; attractive and inspiring in their sleek seductive forms. Names like Diana, Darmah, Pantah, Scrambler and Paso have entered the lexicon as exemplars of premium performance and timeless Italian style while contemporary classics such as the Monster and the Multistrada have set new innovative standards and have become benchmarks in their respective classes. The 1098 is a modern masterpiece of motorcycle design and a worthy successor to the 916, still regarded as a classic Ducati icon.

Ducati is history. Ducati is a dream born in Bologna, back in 1926. Since then the company has developed from a small, family run company producing small radio components to an international motorcycle and entertainment brand. Less than 10 years ago, Ducati management decided to invest in a Ducati museum to inform the world about the iconic machines and legendary heroes of Ducati's long and proud history. The museum was opened in 1998 and has become a home-away-from-home for all Ducatisti and a monument to everything that was and is the Ducati brand.

(source: Ducati)

ducati logo 1

ducati logo 2

ducati inline logotype

ducati circle d logo

ducati mh900e evoluzione logo

ducati flying d logo

ducati meccanica logo

ducati mach1 1964

1964 Ducati Mach 1. (source: E-Tabitha)

ducati scrambler350 1970

1970 Ducati Scrambler 350. (source: E-Tabitha)

ducati 350 desmo 1974

1974 Ducati Desmo. (source: E-Tabitha)

mh900e 9

2000 Ducati MH900E.

ducati 2

ducati 1


Audi & Ducati Come Together at Pikes Peak.

Ducati   Official site.
Ducati Art Prints   Official site.
steve wedeen3156 days ago

The new logo is great for a guitar pick. I hope they don't actually put it on the bikes themselves. The clean logotype is so much more elegant by itself.

nick3053 days ago

Oh yeah! Ducati is one of the greatest labels of motorcycles! I love it. when you're riding you feel the real freedom

Ramon2960 days ago

I like the older design a lot more. Had more class back then.

dd2866 days ago

Ducati is a rather new name in motorcycles for me.. sorry I am not very much good at this... why don't give bikes a 50% if they tatoo your brand name instead.. like Harleys did?:)

sophie2837 days ago

Thanks for sharing this wonderful blog of yours. It is very interesting topic you got there.

ks2836 days ago

these designs look pretty sharp in my opinion especially the ducati

stew2814 days ago

All Details well said about Ducati motorcycles.

stew2813 days ago

Very detailed information on Ducati motorcycles.

es2808 days ago

Wow..I really like the Ducati's 2000 edition..

leno2773 days ago

Very interesting information. I love Ducati. Their unsurpassed dynamic forms. The combination of minimal and luxury. And these incredible engines. This is not just a motorcycle is a lifestyle.

Carla Franklin2677 days ago

This is so cool. I’ve been craving for some excellent information about Ducati Motors and related parts. How I wish I can have one soon.

ele2642 days ago

That was an amazing intervention for Ducati Motorcycles from the oldest to newest they are really customized well.

ne2640 days ago

I am a fan Ducati materials and I love this blog.

martin topple2574 days ago

Miss the old singles. The were like riding on rails.As we said in England "stuck to the road like sh1t to a blanket".have long hoped the would see the need to re-introduce them. Back in the 70s the 350desmo was the bike to ride the country roads. Nothing could stick with it.

michael2447 days ago

2000 Ducati MH900E Is really cool. I like the gray color soo cool!
I really love the combination of minimal and luxury. And these incredible engines. This is not just a motorcycle is a lifestyle.

kin2447 days ago

wow! Ducati 2000 edition is really awesome dude!

blane2301 days ago

I still love the oldies!

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